Horeca lp formations

Create a complete brand identity and website for a training platform aimed at people entering the restaurant industry. The challenge: convey professionalism and trust while keeping the design warm, human, and accessible to all.

Provide a clear, engaging, and user-friendly platform that informs about the training content, directs visitors to the purchase page, and offers a smooth, intuitive member experience

Developed a warm, modern visual identity with a bright orange as the main color. Designed both light and dark modes, rounded shapes for approachability, and optimized CTAs. Built the member area with automated access and email systems for a seamless user experience.